Website and PPC Management Drives Growth of Plastering Company

PlasterPro started around 10 years ago from a one-man band. Since that time, it has grown into a multi-million pound turnover company employing over 30 contractors, site managers, and an executive team which oversees the continued growth and expansion of this national company.

The challenge

PlasterPro needed a plan in order to target more national contracts so that they could meet and exceed sales targets. We therefore needed to position the company as a leader in its field and showcase the extensive breadth of the work they have competed for leading developers, councils, and property developers around the UK.

What we did

We took an extensive look at the current state of the website and also investigated other key competitors in this field in order to understand what could be improved upon. We then constructed a website which placed sole focus on past work to highlight the skill of the company and attract more large-scale work.

We also set up and managed a bespoke PPC campaign to target larger projects and increase awareness of the PlasterPro brand. Pay-Per-Click advertising is a great way in which to quickly gain awareness of a brand and the services and/or products on offer and, in this case, it did exactly what was required.

The results

PlasterPro exceeded sales targets and had to take on more members of staff in order to cope with the demand of the amount of new projects underway. We continue to help generate additional leads to the pipeline which have ensured the company have a long-term order book to continue the overall growth of the company,

Revenue Generated In 6 Months
£1 Million
Time On Site
103%
Leads Generated
67%
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As a business owner with 30 people working for me it, s essential that we keep getting a steady increase of business to be able to grow and thrive. Richard helped me understand the importance of digital marketing and I`ve been really happy with the results so far. We are continuing to increase our digital marketing spend as we can see the return on investment as our company grows.

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