In-depth research was required to allow the campaign to target school leavers with interest in certain courses. Therefore, we looked at social media platforms with a large following of 15-16 year olds and constructed multiple campaigns to get in front of this demographic in order to make them aware of the courses on offer at Bradford College.
We used a mix of PPC strategies to target school leavers searching for the next step on Google; this was not simply a case of target people searching for local courses, but also those looking at apprenticeships and work-based study. As well as this, we advertised on Facebook and through re-marketing to keep Bradford College at the forefront of people’s minds.
We needed help with a range of paid advertising – from Google, Facebook, LinkedIn & Twitter. The team at Harrison Mann achieved some great results for us and helped ensure that our targets were met. They also provide a range of brochures, banner ads which the team were really happy with.