Digital Marketing & Website Design For Flooring Contractor

Ben approached us as he’d just opened up a large flooring showroom in Halifax and needed to get his company name out there to new potential customers. The company needed a responsive website which would be optimised for mobile phones and offer an easier method of finding its products and services.

benjamin-james-flooring-logo

The challenge

As a new company we needed to build everything from scratch and ensure that his website was optimised for local searches, while also making sure that the products on offer were displayed in a way in which enticed sales and interest. We had a short period of time in which to do this as Ben had sales targets and a growth plan which were fundamental to the expansion of the business.

What we did

We began by heavily researching local competition and the look of the business Ben wanted in order for him to gain more business from the commercial flooring industry, as well as maintain and improve his strong residential flooring clients. We built a website that targeted both B2C and B2B which is no easy feat, as both clients require different information.

We also helped update branding materials and company logo, as well as create a new brochure that targeted B2B customers and showcased the extensive products on offer along with past work completed. This was all within very tight deadlines.

The results

We delivered the website on time and within the budget. As well as this, it helped the company generate over £300,000 of work in the first three months and put the company right on target with rapid expansion plans and goals. We built a site that would also handle this growth.

Revenue Generated In 3 Months
£300,000
Organic Traffic Increase
406%
Increase In Page Views
205%
Visit website

“After opening up a new flooring showroom it was essential I found a website designer in Bradford to give me the digital foundation every business needs.

I now have a great website and can be found locally for a range of keywords that my customers are using. Harrison Mann helped me achieve this and I`m seeing footfall to my store increase due to their online efforts.”

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