Instagram is one of the most well-known social media platforms available. Each platform has something different that draws users in; Facebook has its timeline, and Twitter has its character limit. Instagram is very much focused upon sharing images, which is great for catching the eye of potential customers, but there is a new feature that has been rolled out; Instagram Stories. This is a feature where you can post photos and videos that disappear after 24 hours. I bet you’re wondering how this can be useful but, by posting them at an optimal time, you’ll be able to catch many more users than you would by simply posting an image. Instagram Stories appear at the very top of the app, so there is a chance that you’ll appear when users are browsing!
Headway Capital’s infographic is a brilliant guide for small businesses on how to use Instagram Stories. In case you need even more persuading to view it, here are some impressive statistics that they found for those businesses currently choosing to use Instagram Stories:
- There are 250 million active daily users of Stories.
- 33% of the most popular stories are from businesses.
- Stories increased Instagram use by 28 minutes.
- 20% of stories posted by businesses result in a direct message.
Source: Headway Capital