If you have not been living under a rock, you are probably aware that Facebook has over 1.3 billion people on their social network. If Facebook were a nation they would rival China. However, not to be forgotten are the nation-states of Twitter and Google Plus – each around twice the population of the United States.
While all these numbers sound great, they also create a huge problem. With so many people on social media there is a lot of noise, how do you break through and stand out for your prospective clients?
10 Ways to Cut Through the Clutter
#1. Find a niche market
A big reason businesses have trouble cutting through the clutter is that they chase too many clients at once.
While this might sound like blasphemy to some small business owners, the truth is that entrepreneurs’ dreams sometimes overextend their grasp. They want to play with the big boys, but the reality is they do not have the resources to go after a large swath of customers.
Even more surprising is that most large companies generally do not have the resources to go after all the different verticals either. That is why so many large companies eventually fail. They reach too far into areas they do not understand until they get displaced by a nifty and agile business focused on that target market.
#2. Say more with less
Social media gets more and more crowded every year. The problem is that most of us try to cut through the crowd with more stuff. We shout louder, and then someone else shouts louder. After a while it is like the Tower of Babel.
A great way to combat that is to focus on quality over quantity. Instead of writing 5 articles a day that stink, write one article that rocks your subscribers’ world.
#3. Tell stories
Now that we have defined our audience and have vowed to create better content, we need to learn to tell better stories. To do this, we use what we know about our target market and create a tale that resonates with your audience. What story would matter so much they would be inspired to take action?
People do not want to be sold to; instead they want to be inspired to buy. To do this, you have to develop stories that get at your audiences’ core interests. The better your stories, the better you connect to your audience, which in the end is what will win them over. That is how they can know, like, and eventually trust you.
#4. Use different senses
Twenty years ago, when the web was in its infancy, online marketers were only able to communicate via text. Unfortunately, the slow speeds at the time were not conducive to transferring pictures, let alone videos.
Today, we have so many options at our disposal thanks to high speed internet connections both at home and on the go. Our audience can read our blog posts, watch our videos, interact (touch) with our content through web apps, and then listen to our podcasts. Alas, if only we could transfer smell through the Internet, we would have the full experience.
#5. Plan ahead
One of the biggest reasons why social marketers fail is because they do not have a strategy. Planning is crucial to social media success. Otherwise, you will flop around jumping at every new cool idea on the web.
#6. Never settle
Whatever you can do on social media today, you can do better tomorrow. That is not to say you should not be proud of what you have accomplished, but remember that social media is a marathon. Making sure that you provide excellent service does not end when you are at the top of the heap.
In fact, this is when you need to take your social media engagement into hyper-drive. When you have high engagement, you can reach out to your network to make sure you do something nice for them. Always look to provide additional benefits.
Social media campaigns do not happen in a void. When Virgin Mobile takes a campaign to Facebook, they make sure that they coordinate it with the rest of their marketing efforts providing a smooth transition from one aspect of the campaign to another.
#8. Be relevant to what your audience cares about right now
#9. Be different
If you want to stand out, you need to do something no one else is doing. For example, Cadbury celebrated 1 million fans by creating a giant candy thumbs up like on Facebook.
How often do you see a chocolate company creating a chocolate thumb from their own products? While you might be saying that is great for Cadbury to do this, however, they are a multi-million pound empire. What can I do to stand out?
While we are not able to give you all the answers right now, here is one thing that works. Have a contest where you select one fan at random. Then provide that fan with something ridiculously fantastic! Whether it is a free month of coaching sessions or a year’s worth of your products. Make sure that person wants to shout out to the entire world that they won.
#10. Provide value to your social network
After all is said and done, what you really need to do is provide value for your social network. The more you are there for them, the more you benefit from increased interest in your services. This means helping your target audience in whatever
Standing Out From The Crowd
As you can see from the methods above, standing out from the crowd has more to do with providing quality information to people who actually want to learn more about what you have to say.
The more you understand who you want to speak with you in your network, the more you will be able to clearly articulate your ideas and capture your prospects attention and imagination. Then you will always stand out in their mind in social media.
Does this help you? Let us know below in the comment section if you have any questions.