Starting from scratch is always difficult, no matter what you do. You’ve already done a very difficult task by starting your own small business, but now you have to find a way to showcase it to the world. You may know that marketing is the key to pushing your business into the spotlight, but it’s not exactly obvious how to do that. Because you have no previous brand recognition, versus those established companies who can use tried-and-tested techniques, it’s going to be a little bit harder for you.
No worries though, as we can bring you this infographic by Salesforce, which is a great guide to getting your business known. It includes:
- Identifying your audience.
- Plan, plan, plan!
- Creating engaging content.
- Social media.
- Maintaining your social media profiles.
These basic five steps aren’t the be-all and end-all of marketing, and there is a lot more work to be done afterwards, but they will definitely help you to get your head start in marketing your business. Using these tips will help to get you noticed, and then you will be able to work from there. Good luck!