Search marketing is a process to increase your website’s visibility in search engine results pages, so people can easily find you when they enter specific keywords into Google or other search engines. The higher the ranking of your website, the more likely your business is to get internet visitors and this is why SEO services are so important for every business.
Harrison Mann has a proven track record and a high success rate with search marketing techniques and we are able to help increase the traffic to your website through our quality SEO services, promising long-term results. Our in-house team are fully trained and experienced and our aim is to help you get results (leads) from search. We can also run pay-per-click marketing and Facebook marketing campaigns for you.
Search engine optimisation (SEO) on your own website is important to make sure it is picked up by the search engines for relevant searches. It can be a complex process, including making sure the following elements are correctly handled:
- Metadata, title tags, header tags
- Website URL
- Relevant quality content
- Internal site links
- Image tags.
It’s all too easy to get these things wrong if you’re not sure about SEO or don’t have the time to deal with it.
Our SEO consultants can manage all aspects of your onsite SEO to make sure your website ranks well in Google and other search engines. Using proven techniques and years of experience, they’ll get your site performing.
Off-site SEO (Link Building)
Part of good search engine optimisation (SEO) for your website is ‘link building’ – getting links from external websites to yours. This needs to be done carefully and from genuine websites, to avoid search engines penalising you for having links from fake sites.
Good off-site SEO will include links from external blogs, social media sites including Facebook and Twitter, and articles on other websites.
The more links to your website from quality sources (and not spammy links), the better the ranking your site will have on Google and other search engines, as a rule. Our SEO expertise in offsite SEO means we can maximise the potential for traffic to your website, and increase your website’s page rank.
Bloggers can be extremely valuable to your business if you want a wider audience to be made aware of your products, services and company news. Blogger engagement is relatively new and it’s all about grabbing the attention of influential and followed bloggers to get the news out there about you.
We can connect your brand with the right bloggers to get your message to new customers. Blogger engagement is a truly cost-effective way of getting your company out there, and it’s an extremely creative style of business promotion that benefits PR and SEO. Harrison Mann can get your company exposed to a blogger engagement network to get your customers and fans talking about your company.
Benefits of blogger engagement
- Blogging is global. If you want your company to go global, Harrison Mann can focus their efforts internationally so that you have exposure throughout the world, or in any particular countries you want to target.
- Blogging can have a strong impact. By working with top blog writers you can engage more customers. We can also connect with bloggers who specialise or focus on your particular market.
- Blogging helps with search engine optimisation (SEO). Successful blogs mean getting inbound links, natural link citing, sharing links, bookmarking and this is great news for search engine rankings.
- Blogging gets results. Your business becomes more visible, more noticed, the brand becomes stronger and your customers trust you, which can lead to an increase in sales.
Online Reputation Management
If a potential client searches for your company in a search engine and they see results with negative comments about your brand then they are going to think twice before contacting you in relation to your products or services.
Through our experienced online reputation management service, we increase the visibility of positive or neutral search results, which pushes any negative listings down onto other pages. This helps protect your online reputation.
Our services include:
- Repair online reputation
- Build your online reputation
- Manage your online reputation.
Independent research says “79% look for reviews on a search engine such as Google” and “75% of Brits would change their mind about a purchase after reading three bad reviews.” (Lightspeed Research).
If you have negative listings on Google you could be losing potential customers, leads and sales. With our online reputation management we can clean up your Google page one results, which should lead to an increase in visitors and sales.
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