Understanding How Google Penguin, Panda, and Hummingbird Changed Search

Understanding How Google Penguin, Panda, and Hummingbird Changed Search

Over the past three years, we have seen a revolution in how Google ranks websites. No longer are random backlinks and junk content sufficient in ranking a site. Instead, we need to approach Google search with a different approach. To do this, we have to understand how Google changed their algorithm over the past few years. The majority of these changes come from three furry [...]

The Ultimate Guide to Content Marketing

The Ultimate Guide to Content Marketing

One of the biggest buzzwords in the internet marketing world today is content marketing. It feels like you hear the word thrown around everywhere you go these days. The challenge most businesses face is not that they have not heard about content marketing, instead it is about understanding why they need and how it can benefit their business. This article will therefore focus on answering [...]

7 Ways to Use Digital Marketing during the Le Tour de France Yorkshire Grand Depart

7 Ways to Use Digital Marketing during the Le Tour de France Yorkshire Grand Depart

The Le Tour de France departs from Leeds in less than 50 days now. For many companies this is a great way to leverage local interest for their business. In this article we want to discuss 7 ways to use digital marketing during the Le Tour de France Yorkshire Grand Depart on July 5th. 1.      Use the #LeTour hashtag During the Tour, many businesses and [...]

7 Things You Need to Do to Convert Your Website into a Money Maker

7 Things You Need to Do to Convert Your Website into a Money Maker

Your own website is the best tool to transform your traffic into conversions. Unlike social media, forums, search engines, and third party sites, your website is a place where you set the rules. That means you have the power and control over what to do with your visitors. Once they come to your site, there are plenty of opportunities to convert them into paying clients. [...]

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Twitter Hours

We love everything about Yorkshire and want people, companies, charities and government organisations to interact, network and find out what is happening in their local city. That's why we set up the below Twitter hours which now have a combined following of over 31,000 Twitter accounts! @OurYorkshire @BradfordHour @YorkHour @HullHour @SheffieldHour @LeedsHour @CharityHourUK
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