Understanding Your PPC Goals

Understanding Your PPC Goals

PPC marketing campaigns can be a great way to boost your revenue or kick-start sales in a relatively new project, but it can be difficult to tell whether your campaign is performing as well as it should be. Are your ads truly effective, or are you paying for traffic that is simply not going to convert? If you want to monitor the performance of your [...]

How To Love And Use Google Plus Local For More Business And Higher Quality Clients

How To Love And Use Google Plus Local For More Business And Higher Quality Clients

When websites started, the simple idea of creating a website was enough for most small businesses to be found. With little competition, you would create a website, tell your friends about it, and traffic would come streaming in the door. As the internet increased in popularity, search engines developed to help consumers find the best website for their needs. Over the last few years, search [...]

Everything you need to know about improving your local SEO

Everything you need to know about improving your local SEO

Even though SEO is one of the most talked about subject matters in the world of online marketing, several businesses forget to take it seriously enough. If you believe that you can get away with standard SEO practices in the absence of implementing and adding a few tweaks or changes for a regional audience then think again, as this could potentially make or break online [...]

Understanding How Google Penguin, Panda, and Hummingbird Changed Search

Understanding How Google Penguin, Panda, and Hummingbird Changed Search

Over the past three years, we have seen a revolution in how Google ranks websites. No longer are random backlinks and junk content sufficient in ranking a site. Instead, we need to approach Google search with a different approach. To do this, we have to understand how Google changed their algorithm over the past few years. The majority of these changes come from three furry [...]

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Twitter Hours

We love everything about Yorkshire and want people, companies, charities and government organisations to interact, network and find out what is happening in their local city. That's why we set up the below Twitter hours which now have a combined following of over 31,000 Twitter accounts! @OurYorkshire @BradfordHour @YorkHour @HullHour @SheffieldHour @LeedsHour @CharityHourUK
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